Sanlorenzo
LOCALISATION

BRAND REPRESENTATIVE APPLICATIONS

The guidelines presented here define how the brand identity of Brand Representative is translated into practical uses, including stationery, social media elements, email signatures, and set-up.

Authorised brand representative social media icons 

Approved social media icon application.
For all Brand Representative social media profiles, the approved icon application must exclusively use the Sanlorenzo striped logo in black on a light grey background. No alternative versions, colours, effects, or logo executions are permitted. This approach ensures visual consistency, immediate recognisability, and alignment across the entire Brand Representative network.

Localisation social media icons

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Authorised brand representative email signatures

Approved email signature application.

For all Brand Representative email signatures, only the approved Sanlorenzo 
Brand Representative logo configuration may be used. The signature must exclusively feature the Sanlorenzo striped logo in black, combined with the regional denomination following the approved visual structure. No alternative versions 
are permitted.


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Don’ts

Brand Representative communications should follow the Sanlorenzo visual language and tone of voice, avoiding autonomous graphic interpretations and local adaptations.

Social posts and general comunication must preserve the visual identity through the correct use of typography, hierarchy and graphic elements. Additional fonts, oversized overlays and custom layouts should not be introduced. Copy and messaging should reflect the Sanlorenzo tone of voice: refined, essential and editorial. Sales-driven language, excessive technical information and promotional communication styles should be avoided.

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Brand Representative Offices

A recognisable Sanlorenzo experience worldwide.

Brand Representative offices should express a shared Sanlorenzo identity across all locations while adapting to different contexts and architectures. From façade applications to interior styling, every element contributes to creating environments that are refined, contemporary and immediately recognisable. The office becomes an extension of the Sanlorenzo world and should reflect the values of the Group through a coherent visual language.

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Primary Application / Brand Representative Logos

On façades, Brand Representative logos should always remain secondary to the Group identity. The primary presence on the building should always be represented by the Group brands: Sanlorenzo, Bluegame and Nautor Swan, applied according to the defined hierarchy. Brand Representative identities should be integrated as secondary applications, typically through glass, doors or dedicated surfaces, following the hierarchy shown in the examples.

LOGO

Primary Application

The Sanlorenzo logo can be applied through three approved executions: striped bronze logo, solid dark logo, or white boxed logo on dark backgrounds. All applications should also be designed considering their illuminated night-time version. SANLORENZO logo should also remain present within interior spaces.

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Group Logos - Hierarchy

Group Logos application - Interior

Set-up elements

Interior spaces should include recognisable Sanlorenzo stylistic elements to reinforce the brand identity across all locations. Furniture selection, styling objects, plants, display cases, catalogues, brochures and boat models contribute to creating a coherent visual environment.Individual reinterpretations should be avoided. Additional elements, decorative objects or styling choices that do not reflect the Sanlorenzo language should not be introduced. The objective is to preserve a refined, restrained and recognisable atmosphere across all Brand Representative offices.

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