BRAND GUIDELINEs 2026
This guide introduces Sanlorenzo’s identity, defining who we are, what we stand for, and how we express ourselves through voice and visual language. It is a synthesis of values, vision, and ambitions shaping the brand today and in the future.
INTRODUCTION
STRATEGY
Sanlorenzo’s brand strategy defines the principles that guide how the brand is expressed across every touchpoint. It establishes a coherent framework that connects vision, values, and product architecture, ensuring consistency in communication while preserving the brand’s distinctive identity.
IDENTITY
Sanlorenzo Brand Identity goes far beyond a logo or a slogan. It reflects the values that guide us, the actions that shape us, and the stories we share. It’s the way we express who we are, both visually and through our voice,our outward presence to the world.
EXPRESSION
TOMORROW’S TIMELESS is not a tagline. It is a broader philosophy and articulation of how our brand operates, used to convey the true spirit of our brand. It guides how we communicate and behave, ensuring truthful consistency across our messaging.
APPLICATIONS
The guidelines presented here define how the brand identity is translated into practical uses, including layouts, brochures, social media elements, email signatures, and uniforms. From stationery and visitor materials to packaging, gifts, presentations, and digital assets, every application must follow a consistent visual system.
LOCALISATION
The Brand Representative system translates the Sanlorenzo identity across regional entities, services, and brand extensions through a coherent and controlled visual architecture.
IMAGERY PRINCIPLES
Imagery is where Tomorrow’s Timeless becomes visible. Every image should express the Sanlorenzo spirit through restraint, elegance and emotional depth, translating the brand into a recognisable visual universe.
ADVERTISING
Advertising translates the Sanlorenzo world into communication, transforming the Brand Idea into visual narratives and campaign systems.Across brand campaigns, product launches, events and Brand Representative communications, advertising should express a coherent vision: refined, contemporary and timeless. More than promoting products or occasions, each execution should reinforce the identity and atmosphere of the brand. Through imagery, typography, composition and storytelling, advertising becomes an extension of Tomorrow’s Timeless, creating consistency across every touchpoint.
DIGITAL PRESENCE
Establish a consistent digital presence through Sanlorenzo's visual foundations. Explore brand identity, logo application, color palette, typography, imagery, and the core principles that define every digital experience.
