IDENTITY

Fundamentals

Sanlorenzo Brand Identity goes far beyond a logo or a slogan. It reflects the values that guide us, the actions that shape us, and the stories we share. It’s the way we express who we are, both visually and through our voice,our outward presence to the world.

Logo File Naming

This page outlines the required naming convention for all files, ensuring that each file is labeled in a clear and consistent way.

The structure of the file name helps identify key information such as content, specifications, color space, and format at a glance. All files downloaded from this platform will already follow this naming system, making it easier for users to quickly understand the characteristics of each asset and use them correctly.

Logo Versions

The primary Sanlorenzo logo is the foundation  of the entire visual identity.

MASTER LOGO

BRAND REPRESENTATIVE LOGO

Master Logo

The Sanlorenzo master logo is the core and most recognizable expression of the brand.

MASTER LOGO

PROTECTION ZONE

MINIMUM SIZE

Choosing the correct logo

It represents the brand’s distinctive identity and should be maintained whenever legibility allows.

Print & Physical / Digital

Print larger than 45mm

Print smaller than 45mm

Digital smaller than 150px width

Master Logo Application

The master logo is applied consistently across a wide range  of touchpoints, from printed materials and digital assets to apparel, transport, and exhibition environments.

Master Logo Backgrounds

The Sanlorenzo logo has been designed to maintain consistency and legibility across different applications and background colours.

Pantone black lines on a white background.

Metallic foil lines on white background.

Don’t use more than one colour.

Don’t apply styling effects.

Pantone black lines on Pantone 433U background.

Metallic foil lines on Pantone 433U background.

Pantone white lines on Pantone 433U background.

Don’t simulate the metallic foil with printed effect.

Logo Sizing – Standard Formats

To ensure the Sanlorenzo logo is applied consistently across standard page formats (A5, A4, A3 and larger), the following sizing system establishes a clear relationship between logo size, margins and page proportions

Prohibited Uses

It is prohibited to modify the style, proportions and colour of the Sanlorenzo logo versions. The examples below illustrate some typical cases which are not allowed.

Don’t change the color logo.

Don’t change the spacing or proportions.

Don’t create or use regional logos.

Don’t split the Sanlorenzo logo.

Don’t apply styling effects.

Do not apply the logo in vertical formats.

Don’t rotate the logo.

Don’t outline the logo.

Signature Font

Neue Montreal is Sanlorenzo’s signature typeface. clean, refined, and contemporary, reflecting the brand’s understated elegance.

Its clarity and versatility ensure a direct and consistent voice across all communications. It is available in fourteen weights: Bold, Bold Italic, Semibold, Semibold italic, Medium, Medium Italic, Regular, Regular Italic, Book, Book Italic, Light, Light Italic, Thin, Thin Italic. The font contains a full character set of international accents and symbols, providing support for every language which uses the Latin alphabet. Font is available for use in desktop and webfont formats.

Cyrillic Font

In its Cyrillic version, the typeface is Noto Sans, ensuring visual consistency across all languages. It is applied using the same styles and weights defined in the Signature Font guidelines.

Arabic Font

In its Arabic version, the typeface remains Noto Sans Arabic, ensuring visual consistency across all languages. It is applied using the same styles and weights defined in the Signature Font guidelines.

Asian Font

In its Asian version, the typeface remains Noto Sans SC and Noto Sans JP, ensuring visual consistency across all languages. It is applied using the same styles and weights defined in the Signature Font guidelines.

Logo Colour Palette

Approved colours for all Sanlorenzo logo applications.

Product Logo / Naming

Sanlorenzo product logos follow a consistent naming architecture designed to reflect the brand’s distinctive visual language.

The system begins with the two main product ranges: Superyacht and Yacht. Each range is identified through a family name that defines the design concept and positioning of the model line (e.g., Steel /, Alloy /, XSpace /, Explorer / for Superyachts; SL /, SD /, SX /, SP / for Yachts). Through this structured naming system-combining range classification, model numbers, the distinctive slash “/”, and the Neue Montreal Regular typeface Sanlorenzo maintains a precise and recognizable identity across its entire product portfolio.

Application

The Product logo is applied consistently across a wide range of touchpoints, from printed materials and digital assets to apparel, boat show display, and exhibition environments.

Group Application

Under one shared identity.

When multiple brands of the Sanlorenzo Group are presented together, their logos must follow a defined hierarchy and proportion system. The relationship between Sanlorenzo, Bluegame and Nautor Swan must always respect the predefined scale to maintain visual balance and brand clarity. Logos must not be resized independently or altered in proportion. The examples below illustrate the correct proportional relationships between the Group brands.