EXPRESSION
BRINGING THE BRAND IDEA TO LIFE
TOMORROW’S TIMELESS is not a tagline. It is a broader philosophy and articulation of how our brand operates, used to convey the true spirit of our brand. It guides how we communicate and behave, ensuring truthful consistency across our messaging.
Where Brand Idea should be used
/ TOMORROW’S TIMELESS should not be used all the time.
/TOMORROW’S TIMELESS should be used only when the brand idea is brought to life through our distinctive brand expressions — imagery, tone of voice, motion, or other creative assets that embody and communicate our values. Where these elements are not present, the brand idea should not appear. Typical applications include brand communications, campaigns, dealerships, events (confidential and public-facing), and selected internal communications.
DIGITAL SCENARIOS
- Website
- Digital display
- Social media
- Digital brochures
- Invites
MOTION
- Film
PRINT SCENARIOS
- Printed brochures
- Print ads
- Posters
- Event styling
Where Brand Idea should be used - Examples
Where Brand Idea should not be used
/ TOMORROW’S TIMELESS should never be used on its own, on branded items, or in communications that do not present a strong enough opportunity to embody or support our promise with one or more of our brand ingredients e.g. imagery, tone of voice, moving image. It shouldn’t be used if it de-values / TOMORROW’S TIMELESS
Where Brand Idea should not be used - Examples
