APPLICATIONS
LAUNCHES
Launch events are designed as integrated brand environments. These guidelines define the visual, spatial and communication principles governing all Sanlorenzo product launches. From invitations and guest journey to event set-up, branded elements and communication materials, every detail contributes to creating a refined and memorable reveal.
Launch Inviations
A tailored expression within a shared framework.
Launch invitations are developed from a shared visual system while adapting to the identity of each event. Typography, layouts and brand elements remain aligned with the Sanlorenzo language while leaving space for dedicated storytelling and visual expression. Each invitation reflects the character of the launch through bespoke graphics, imagery and content, ensuring a recognisable brand presence while celebrating the uniqueness of every unveiling.
Set-up
Launch environments should transform each unveiling into a coherent and recognisable brand experience.
Set-up elements are conceived as part of a coordinated system: launching platforms, podiums, branded elements, furnishings and guest touchpoints are developed through a shared visual language and material palette. Materials, finishes, colours and graphic applications should remain aligned across all launches, creating elegant environments with a clear and recognisable Sanlorenzo presence.
Set-up
Launching platform
The launching platform is designed as a discreet and refined element of the event experience. Materials, finishes and branding applications should integrate seamlessly with the environment while ensuring functionality, safety and a recognisable Sanlorenzo presence.
Set-up
Desk
Reception and service desks should follow the launch visual language through restrained forms, dark finishes and subtle branding applications. The Sanlorenzo logo is applied with metallic detailing to ensure elegance and visibility.
Set-up
Sun umbrella
Outdoor elements contribute to the overall launch atmosphere and should align with the event aesthetic. Neutral colours, minimal forms and discreet branding ensure visual coherence within the set-up.
Set-up
Helmet
Logo printed in black UV ink on an ultra-transparent adhesive sticker to be applied to the front of the helmet before the event. Logo printed in black UV ink on an ultra-transparent adhesive sticker with a 5mm bleed on each side. For guests to stick on the side or wherever they prefer during the event.
Set-up
Menu
Printed materials should reflect the visual language of the launch through refined typography, clean layouts and understated branding applications, reinforcing the overall guest experience.
Set-up
Scissors
The ceremonial scissors become a symbolic element of the launch moment. The object is personalised through dedicated branding details and refined finishes, transforming a functional item into a memorable gesture.
