APPLICATIONS

CORPORATE APPLICATION

The guidelines presented here define how the brand identity is translated into practical uses, including layouts, brochures, social media elements, email signatures, and uniforms. From stationery and visitor materials to packaging, gifts, presentations, and digital assets, every application must follow a consistent visual system.

Stationery

Stationery translates the brand identity into tangible materials, ensuring visual consistency and strengthening brand perception in every interaction.

The Sanlorenzo stationery system reflects the brand’s commitment to precision, elegance, and timeless design.  Through restrained layouts, premium materials, and carefully controlled logo applications, every element contributes to a coherent and elevated brand experience.

Visitors lanyards

Visitor badges designed with clarity and elegance.

Shopper

Premium carrier bags reflecting the understated elegance of Sanlorenzo.

Packaging

Packaging extends the brand experience beyond the yacht, translating Sanlorenzo values into tangible objects and everyday touchpoints.

Packaging should embody the same principles that define the brand: refinement, restraint and attention to detail. Materials, finishes and proportions are carefully considered to create a coherent and recognisable experience. From gifts and accessories to publications and special editions, every packaging application should feel timeless, understated and crafted with the same care found throughout the Sanlorenzo world.

Gifts

Curated gifts reflecting the Sanlorenzo lifestyle and identity.

Layout

Structured layouts for clear internal communications.

The following layouts provide a framework for internal communication materials, ensuring consistency across all corporate touchpoints.  Built on the Sanlorenzo visual language, these templates combine clarity, hierarchy, and restraint to create communications that are elegant, recognisable, and aligned with the brand identity.

Brochure & boxes

Printed materials designed to reflect the character of each product line.

Powerpoint presentations

POWERPOINT PRESENTATIONS

The template for powerpoint presentations is shown below. This offers slide layouts that feature imagery, copy or a combination of both.

Sanlorenzo Executive email signatures

Approved email signature application.

For all Sanlorenzo executives’ email signatures, only the approved Sanlorenzo executive logo configuration may be used. The signature must exclusively feature the approved Sanlorenzo executive logo in black. No alternative versions are permitted.

Team uniforms

A contemporary dress code reflecting the Sanlorenzo identity.

Crew Uniforms

Functional apparel designed for life on board.

Transportation

Branded mobility designed with consistency and discretion.

Sanlorenzo transportation applications extend the brand identity into mobility and guest experience touchpoints.  Through restrained logo placement and controlled colour applications, each vehicle reflects the brand’s contemporary and premium aesthetic while ensuring clear recognisability and coherence across all environments.